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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

From 2004 to 2014 he served at Yum! He also has experience as Plant Controller for Alcoa and in various financial management roles at General Electric. The growth was credited to a slight increase in customer traffic and accelerated growth in the retailer’s market share of “highly consumable product sales.”

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

Companies looking to successfully manage a workforce responsible for performing home maintenance, appliance installation and repairs, critical electric or plumbing work — or overseeing short-cycle construction projects — need a strategy to overcome the challenges of building a candidate pipeline to ensure full staffing.

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Booktopia searches for new CEO after Tony Nash steps aside

Inside Retail

Booktopia CEO Tony Nash is to step aside to take up a new position within the company focused solely on growth as the company struggles in a “volatile and unpredictable” market. Volatile and unpredictable’ market. He will continue in the CEO role while the board searches for his replacement.

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Nike Promotes New Heads for North America and APLA Geographies

Retail TouchPoints

Nike has named Sarah Mensah as VP and General Manager, North America, and Amy Montagne as VP and General Manager, Asia Pacific and Latin America (APLA), effective immediately. Additionally, Aaron Cain was named VP and General Manager, Men’s. Mensah’s purview includes all marketing, digital and sales operations in North America.

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Prada hires former Luxottica chief Andrea Guerra as new CEO

Inside Retail

Reuters reported last week that the fashion group was set to hire Guerra in a top management role to ease the succession path of the Hong Kong-listed group founded in Milan in 1913 as a leather goods shop by designer Miuccia Prada’s grandfather and his brother. 26 by Prada Holding, which owns 80 per cent of Prada group.

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The Future of Experiential Retail

Retail TouchPoints

First, let’s take a look at what we’ve done in the market thus far. Consumers support brands that actively engage them by including them in their branding and marketing strategies. Consumers are the most important piece of any retail marketing strategy. Simply put, what is the future of experiential retail?