Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home
Retail TouchPoints
OCTOBER 4, 2023
The store must also be adaptable enough to always give the consumer a reason to want to come back, time and again, as commodity alone is no longer enough. A downtown location in a major city might stock a larger apparel section, while a store on a college campus might carry quick-and-easy meals or dorm room necessities.
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