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Retail in the Metaverse

Retail TouchPoints

The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is here. Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods.

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How Sam’s Club Leverages Online Content to Boost Consumer Confidence

Retail TouchPoints

We’re offering new experiences, such as our Sam’s Club app , and because they have so much less real estate compared to a desktop, homing in on content will be key,” said Mancilla. Any content that Sam’s Club uses must fit with its mobile-first mentality.

Consumer 283
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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retail TouchPoints

It is a way of gaining many views without having any followers; Quality is more important than quantity: There is a common misconception that one has to post a lot on TikTok to go viral.

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Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

Retail TouchPoints

Gucci too is all-in; earlier this year it purchased and is in the process of developing virtual real estate in The Sandbox , and last month announced a partnership with 10KTF to develop a virtual floating “New Tokyo” world and fashion accessories for purchase by owners of NFT profile pictures.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

More than 80% of the brand’s ecommerce transactions take place via mobile, which makes the app prime real estate for inspiring, and converting, shoppers. “We tend to focus on things that will drive people to the app because we want to give them an exclusive experience on their phones,” Wells explained.

Fashion 255
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Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Retail TouchPoints

fulfillment center operations, supply chain, customer support, global business services, procurement and corporate real estate and workplace services. Qurate has launched a search for a Chief Operating Officer. This new role will lead U.S.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

The search bar is an entry point for consumers to discover products and get inspired; if companies aren’t investing in this real estate, they’re missing out on big revenue opportunities. Social proof for products. That is why 92% include auto-suggest search terms and 73% offer suggestions for empty search results.

Consumer 247