Retail TouchPoints

JULY 13, 2023

Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by a new visual identity and a full-funnel marketing plan, including TV ads and a “free earrings for a year” activation offering customers who get pierced in-store a free pair of earrings each month for a year.

Customer Experience 244

Customer Experience Fashion Location Planning 244

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. Last year, the NRF found that 60% of shoppers started browsing and buying for the season by early November.

Shopping 275

Shopping Specialty Retailers Consumer Department Stores 275

Retail TouchPoints

MARCH 12, 2024

Using our Prioritize Trends tool, which analyzes approximately 1 million data points on attitude and behavior to identify the top actionable trends according to unique customer group, it’s clear that mood is key for retail shoppers in the U.S. Recognize the full spectrum of moods and emotions that people want to feel.

Consumer 259

Consumer Beauty and Health Advertising Shopping 259

Retail TouchPoints

JANUARY 25, 2021

Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns. To mitigate health and safety concerns and deliver on these expectations, retailers are designing touchless shopping experiences with the help of voice and speech recognition technology. The industry, valued at $5.2

Consumer 181

Consumer Shopping Kiosk Checkout 181

Retail TouchPoints

NOVEMBER 12, 2020

Rillavoice speech analytics software is designed to enhance conversations between store associates and shoppers in physical retail settings. The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Social media or word of mouth? Price, fit or competition?

Store Operations 246

Store Operations Customer Experience Marketing ATS 246

Retail TouchPoints

MARCH 29, 2022

HomeGoods is exploring a new kind of digital experience with the launch of HomeGoods Dream Vibes, a tool that helps shoppers turn their dreams into interior décor inspiration. Shoppers first enter their dream through voice-to-text or text input, sharing details of the story from beginning to end.

Consumer 242

Consumer Planning Management Marketing 242

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Advertising Management Consumer 264

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. As the years roll on, Generation Alpha will transition from being influential voices within their households to technological trendsetters with economic clout to match.

Advertising 264

Advertising Payment Services Consumer Finance 264

Retail TouchPoints

MARCH 28, 2022

The SaaS platform uses AI to help brands and retailers inspire online shoppers with personalized styling, outfitting and bundling suggestions across Product Detail Pages (PDPs), category pages, emails and ads.

Visual Merchandising 235

Visual Merchandising Fashion Management Planning 235

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Voice commerce. Omnichannel shopping. Customer Experience and Commerce in 2021: Striking a Wait-and-See Balance.

Customer Experience 319

Customer Experience Checkout Consumer Marketing 319

Retail TouchPoints

MARCH 2, 2021

Contactless payment takes many forms — credit and debit cards, smartphones or even key fobs — all of which use radio-frequency identification (RFID) or near field communication (NFC) to create a touch-and-go experience for the shopper. A recent Mastercard survey suggested that 51% of U.S. A recent Mastercard survey suggested that 51% of U.S.

Payment Services 299

Payment Services Checkout Customer Experience Point of Sale 299

Retail TouchPoints

JANUARY 30, 2023

There was a time, about five or so years ago, when voice commerce was going to be the next big thing. According to Shilp Agarwal, Co-Founder and CEO of voice commerce platform Blutag , the real problem in the early days was that companies “tried to do too much” with their voice experiences.

Merchant Services 162

Merchant Services Beauty and Health Payment Services Returns 162

Retail TouchPoints

JUNE 11, 2021

These options provide both safety and convenience for shoppers and retailers alike. In-store : Speaking of brick-and-mortar locations, shoppers can’t wait to be back at it again. Meeting Shoppers Where they are Today. While digital shopping has increased, most consumers want the option of shopping in person.

Payment Services 223

Payment Services Sporting Goods Customer Experience Grocer 223

Retail TouchPoints

DECEMBER 1, 2022

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their marketing strategy and make sure they’re accurately measuring its effects. But cutting marketing budgets, as suggested by the new cost-of-living tsar David Buttress, is short-sighted.

Advertising 304

Advertising Marketing Accounting Shopping 304

Retail TouchPoints

MAY 7, 2021

Shoppers on the Dickies Tmall store will choose a style and then click on a measurement widget to be voice-guided through the fitting process. Using a front and a side photo of the customer, the 3DLOOK tool will map the shopper’s body and shape data with product information to determine the best size.

Apparel 279

Apparel Consumer Planning Marketing 279

Retail TouchPoints

JANUARY 9, 2024

With the help of programmatic platforms like The Trade Desk , hundreds of retailers can monetize their shopping data, or take monetization a step further by providing managed service advertising campaigns — allowing an agency to operate programmatic campaigns — targeted with their shopper data. Leaving audio out is leaving money on the table.

Advertising 290

Advertising Inventory Management Management Consumer 290

Inside Retail

MARCH 29, 2022

According to Commercetools’ report, the most popular platforms for shoppers to purchase from were Facebook (70 per cent) and Instagram (42 per cent). YouTube is likely to rapidly develop into an effective sales channel in multiple categories and for a wide range of shopper segments,” stated the Commercetools report.

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. That growth potential is massive; sales increased 40% to $41.6

Marketing 300

Marketing Shopping Fashion Consumer 300

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

MARCH 30, 2022

According to ESW’s Global Voices 2022 survey, which gauged trends among 14,000 consumers in 14 countries, cross-border DTC business increased among every age group between December 2022 and July 2021. With enormous growth in cross-border ecommerce sales to $3.2

Shipping 263

Shipping Payment Services Consumer Shopping 263

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at.

Shipping 290

Shipping Accounting Promotions Marketing 290

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. It’s crucial for retail marketers to adapt accordingly. Star ratings and written testimonials from other customers are a critical deciding factor for shoppers’ journeys.

Sporting Goods 130

Sporting Goods Management Marketing Consumer 130

Inside Retail

JULY 5, 2021

“Tommy Hilfiger Adaptive fashion is all about expressing yourself and feeling confident in what you wear,” said Sarah Horton, senior director for innovation and integrated marketing at Tommy Hilfiger. “No In the US, online shoppers can also purchase from the Tommy Adaptive range on their site using Alexa’s voice-enabled technology.

Fashion 246

Fashion Marketing Returns Consumer 246

Retail TouchPoints

OCTOBER 20, 2021

shopping festival, which will utilize a recently introduced “senior mode” in the Taobao app to help less tech-savvy shoppers participate. The Taobao app’s senior mode includes voice-assisted technology, simplified navigation and larger font sizes and icons to make it easier for senior citizens to shop using mobile technology.

Promotions 264

Promotions Fashion Shopping Planning 264

Retail TouchPoints

SEPTEMBER 18, 2023

based sellers exported more than 216 million products to customers in other markets through the platform. Here’s a look at how Amazon is moving even further away from the domain of retailer with the debut of new services in supply chain management, shipping, banking, market research, product development, inventory management and more.

Payment Services 321

Payment Services Shipping Fulfillment Finance 321

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community. Sample of a Flip wallet.

Marketing 278

Marketing Payment Services Beauty and Health Fulfillment 278

Retail TouchPoints

JUNE 14, 2021

During the pandemic, he managed the development of protocols designed to enhance safety for shoppers and associates. In his prior role, Persaud oversaw Rite Aid’s inventory and supply chain management, field team management, store operations, asset protection and facility maintenance and repairs. and Canada.

Supply Chain Management 278

Supply Chain Management Store Operations Management Promotions 278

Retail TouchPoints

JANUARY 13, 2023

By leveraging visual AI to understand the language of your shoppers, you can offer accurate matches between shopper intent and products in your catalogue, which increases average order value (AOV). Many brands rely on user-generated content (UGC) as part of their marketing strategy. Leverage user-generated content.

Returns 288

Returns Consumer Inventory Management Customer Experience 288

Inside Retail

JANUARY 9, 2024

Collaboration and reinvention through marketing can make or break a brand, and paramount to this is remaining authentic and evolving with the times. Maxum stood out from other brands on the market at the time because it offered all-metal products that were 100 metres water resistant. “We It’s the best way to do it.”

Accessories 130

Accessories Department Stores Wholesale Marketing 130

Inside Retail

OCTOBER 2, 2023

Winnie Park has quite the resume in apparel retail, having worked as senior director of merchandising at Levi Strauss & Co and executive vice president of marketing at DFS Group. WP: Since I joined Forever 21, my North Star has been to foster deep and authentic connections with our shoppers by meeting them where they are.

Consumer 130

Consumer Fashion Fast Fashion Apparel 130

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We said Wells.

Fashion 278

Fashion Consumer Marketing Accounting 278

Retail TouchPoints

JULY 29, 2022

shoppers — 67% of China’s cross-border shoppers plan to spend more in 2022 than 2021, according to Pattern ’s China Cross-Border Shopper Report 2022. Tmall’s approach, which is all about engaging with shoppers, goes beyond just trying to make a sale. to selling in China is no different.

Consumer 266

Consumer Shopping Planning Marketing 266

Retail TouchPoints

JULY 26, 2022

These tech investors were savvy at raising money and savvy at digital marketing, but we always believed that kind of growth was overrated — a lot of companies pour money into media channels to grow top line, but do they really have lifetime value? Do their customers really keep coming back? That’s the recipe for success.”.

Fashion 295

Fashion Wholesale Apparel Returns 295

Retail TouchPoints

FEBRUARY 21, 2024

Happy Returns , a UPS company, has found that 50% of shoppers have abandoned a purchase because the merchant did not offer a convenient way to return unwanted items. When asked about return shipping protection, the customer’s voice is clear. The complications of this dilemma are borne out in consumer data.

Shipping 263

Shipping Drop-Shipping Returns Comparison Shopping 263

Inside Retail

APRIL 5, 2022

Rebecca Quade started her career in marketing and PR for luxury brands, so when she decided to launch her own line of period underwear, Femmze, there was no question it would be a premium product. Gap in the market. million global industry currently target luxury shoppers, which Quade sees as a big missed opportunity.

Boutique 246

Boutique Wholesale Fashion Marketing 246

Retail TouchPoints

NOVEMBER 3, 2020

As moderators of the live roundtable titled Designing Stores That Delight Shoppers With Technology , Joé Lloyd of AVIXA and Beth Warren of CRI had the chance to dive in with an engaged group of retail executives from across the globe, to discuss some of the innovative technologies and strategies that are keeping customers coming inside.

Clienteling 193

Clienteling Returns Consumer Location 193

Small Biz Trends

MAY 28, 2022

Get Acquainted with Voice Search. Today, many consumers search using their voice instead of typing inquiries into a search engine. But they can actually be powerful marketing tools. If you work in IT or integrate this tech into your business, read this Gaenzle Marketing post by Elissa Berrger for a current list of trends.

Marketing 140

Marketing Consumer 140