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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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14 Point of Sale Systems for Small Businesses in 2023

Small Biz Trends

A point-of-sale system is one of the best tools for small businesses looking to accept payments. Point-of-sale systems enable business owners to be more agile with their payment processing and forego using the cash drawer. What Is a Point of Sale POS System? READ MORE: 16 Mobile Payment Apps.

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Sephora Debuts Contactless Payment via Associates’ iPhones

Retail TouchPoints

Associates will need to install the mobile Point of Sale App on their iPhones to use it. Morgan Payments powers the Tap to Pay on iPhone service, which can accept credit and debit cards, Apple Pay and NFC-enabled digital wallets.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Our App First member deals experience is a great example of this.

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Sephora China launches ‘Store of the Future’ retail concept in Shanghai 

Inside Retail

The Sephora Store of the Future Shanghai edition features seven touchpoints, including care analysis, AI-generated look analysis, lift and learn, mobile POS, and personalised gift packaging. Sephora currently has some 3000 points of sales across 36 markets.

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Amazon Adds ‘Badge Pay’ to Just Walk Out Deployment in Georgia Hospital

Retail TouchPoints

Non-staff members can use credit cards, mobile wallets, QR codes or the Amazon One palm payment system to enter and shop at the checkout-free stores. Employees can look up receipts and account balances in the hospital’s badge pay web portal or mobile app.