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Suggestive Selling and Upselling Techniques for Winning Retailers

Wiser

For many retailers, the answer to the first part— buy more —is suggestive selling or upselling. We’ve all been in the customer’s shoes on this: walking into a store only to be immediately hounded by a sales rep, pushed on a product or service we don’t want, or bombarded with add-ons at checkout.

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

Suggestive selling drives incredible value for retail brands – especially those in lifestyle or image. Inventory isn’t moving itself; skilled floor teams are the difference between turns and aging inventory. Especially in apparel, this can be an incredible drag on margins.

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How to Survive the Post-Holiday Ecommerce Slump

Retail Bound

Other tactics include offering free shipping, using suggestive selling at the point of sale, and creating time-limited promotions. Mobile access is key : More and more consumers are making purchases using their mobile devices.

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6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience

Wiser

For example, well-trained staff can upsell and cross-sell at the point of sale more effectively. This frees up staff to roam the floor and assist customers there—potentially increasing opportunities for suggestive selling and recommendations. 2: More Open Registers. 5: Loyalty Programs. More options, the better.

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Master the Art of Selling: New Tips and Tricks to Increase Sales in Your Restaurant (2024)

V Count

For example, if a customer orders a steak, your staff can suggest a side of mashed potatoes or a glass of red wine. To effectively implement upselling and cross-selling techniques, train your staff on the art of suggestive selling. In addition to menu training, focus on developing sales skills.

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Master the Art of Selling: New Tips and Tricks to Increase Sales in Your Restaurant (2024)

V Count

For example, if a customer orders a steak, your staff can suggest a side of mashed potatoes or a glass of red wine. To effectively implement upselling and cross-selling techniques, train your staff on the art of suggestive selling. In addition to menu training, focus on developing sales skills.