Small Biz Trends

JULY 21, 2025

When creating an effective marketing business plan, it’s vital to include five fundamental elements. Finally, develop an evaluation plan with key performance indicators to measure success. Key Takeaways A comprehensive executive summary that outlines product, pricing, promotion, and placement to engage stakeholders effectively.

Planning

Retail TouchPoints

MAY 7, 2025

Online resale platform ThredUp has made a bold move in its effort to promote the development of circular retail more broadly. The company is making its resale-as-a-service (RaaS) technology free and open source, meaning that the underlying code powering its branded resale shops is now available for any company to access and use at no cost.

Planning

Wiser

NOVEMBER 11, 2024

Promotional compliance is a critical driver of in-store success, yet many brands struggle to accurately track whether their promotions are executed as planned—or fail to track them at all. Issues like missing promotional signage, misplaced products, or incorrect pricing can severely impact a campaign’s effectiveness.

Promotions

Retail TouchPoints

NOVEMBER 27, 2024

Regardless of whether your goal is to drive sales for a specific season or boost footfall at a one-off event, you can plan a calendar of initiatives to suit your schedule. Take every opportunity to persuade consumers who come to your event to share their personal information and offer the promise of follow-up promotions.

Consumer

Inside Retail

APRIL 17, 2025

In 2023, Foot Locker CEO and president Mary Dillon announced the launch of Foot Lockers multi-tiered revival plan, Lace Up. Our ‘Lace Up’ plan will create pathways for growth in both our areas of historic strength and our opportunity areas for the future, said Dillon. Even though Q4 sales were down by 5.8 per cent. .

Planning

Retail TouchPoints

FEBRUARY 5, 2025

Customer journey mapping (CJM) is widely used in retail to analyze and plan touch points before, during and after purchase. Theyre feeling overwhelmed and impatient hardly the right moment to pitch a promotion or upsell. To illustrate, imagine a frustrated customer searching for a hard-to-find spice in a cluttered aisle.

Customer Experience

Retail TouchPoints

JANUARY 6, 2025

Incremental price increases on inelastic goods can protect margins, while promotions on elastic goods can sustain demand. Promotional campaigns including strategic discounts and bundles can offset consumer price sensitivity and clear inventory.

Apparel

Inside Retail

JANUARY 5, 2025

Woolworths fared the worst of the two, starting 2024 with a controversial decision not to promote Australia Day merchandise and ending the year with a distribution centre employee strike costing tens of millions of dollars and ravaging supermarket shelves. billion, but booked provisions worth $1.6

Consumer

Wiser

MAY 12, 2025

In the consumer-packaged goods (CPG) industry, seasonal retail displays are planned months in advanceoften 8 to 9 months before they hit store floors. Brands like Haribo, General Mills, and Nestl lock in Halloween promotions in Q1, ship mid-summer, and expect execution by late summer. Competing displays disrupt original plans.

Planning

Inside Retail

MARCH 10, 2025

This holistic approach sets us apart from competitors concentrating solely on sports retail, establishing us as a leader in promoting overall wellness, Baker said. The post How GMG plans to win Southeast Asias sports retail market appeared first on Inside Retail Australia.

Retail Marketing

Retail TouchPoints

JANUARY 9, 2025

Michelle Wlazlo, formerly the Chief Merchandising and Supply Chain Officer of JCPenney, has been promoted to Brand CEO of JCPenney. Former JCPenney CEO Marc Rosen has been named CEO of Catalyst Brands, with three brand CEOs overseeing the new companys portfolio reporting to him.

Apparel

Retail TouchPoints

MARCH 7, 2025

Supplement Existing Price Promotions Service providers can add a digital incentive to an existing discount promotion to get even more traction with customers. A salon, for example, might open a promotional window to offer extra points on its points-to-rewards punch card that customers can then exchange for a gift card.

Payment Services

Small Biz Trends

JULY 25, 2025

Designing an effective retail shop floor plan is vital for enhancing customer experience and boosting sales. Use eye-catching displays and clear signage to draw attention to key products and seasonal promotions. You need to take into account factors like customer flow, product placement , and the overall shopping environment.

Planning

Retail Wire

JUNE 5, 2025

” has seemingly been promoted nearer to the top of the retailer’s list. As CEO Andy Jassy recently described in a blog post explaining the business philosophy of Amazon being a “why” company , the question of “Why can’t we have humanoid robots help deliver our customer orders?”

Planning

Retail TouchPoints

JANUARY 9, 2025

Read on to take a look at the issues we plan to watch and cover onRetail TouchPoints. In terms of consumer acceptance of AI, there are strong indications that many consumers are unaware that AI is already sharpening the product recommendations they receive or has planned a faster delivery route so that their package arrives on time.

Social Commerce

Inside Retail

JANUARY 14, 2025

Bringing science into the art of selling Enter Macys Bold New Chapter, a multi- layered plan that involves refreshing its product assortment with a slew of new brands, such as the recently launched menswear brand Mode of One, and reshaping the companys entire brick-and-mortar presence. By last year, Macys global net sales amounted to $23.1

Planning

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. Weve used data points to get beauty brands over 100 pieces of coverage with SEO benefit in a few weeks, in the likes of Glamour and Grazia , without a single promotional deal or sample circulated.

Beauty and Health

Retail TouchPoints

JANUARY 9, 2025

We also promote our Renewed program as an important platform to give our products a second life. In October 2022 The North Face unveiled a five- year expansion plan that will add 300 global retail and partner locations, as well as updating existing stores with a refreshed approach.

Outdoor

Small Biz Trends

JULY 16, 2025

Crafting an effective sales strategic plan is vital for achieving your business objectives. criteria to guide your planning and performance assessment. Start by establishing specific revenue targets that guide your sales planning. Frequently Asked Questions What Are the 5 Steps in the Strategic Planning Process?

Planning

Retail TouchPoints

NOVEMBER 25, 2024

Several years ago, during the Super Bowl, I was working at a small startup when my CTO came to tell me the company was planning a major commercial push to the big game’s millions of global viewers. Our engineering team was caught completely off guard – we hadn’t even known a commercial was planned. The result?

Promotions

Retail TouchPoints

NOVEMBER 7, 2024

Instacart also is planning to extend pick-to-light to its Caper Carts smart carts, which will enable customers to have shelf labels flash for items — whether from their shopping list or an ad or coupon they see — directly from their cart.

Fulfillment

A1 Retail

NOVEMBER 21, 2024

22 percent of respondents are planning to buy themselves Christmas gifts this year – a figure that climbs to 3 percent % among Gen Z and just 8 percent among Boomers. Nearly half (47 percent) of consumers plan to use AI to help them purchase gifts this year. All I want for Christmas is… to choose our own gifts?

Planning

Inside Retail

MAY 27, 2025

The most common aids, according to research commissioned by Shopfully, include promotion hunting, product searching, or price comparison. Not just promotions, but the personally-driven data While value-driven marketing is no longer optional, 84 per cent of shoppers said that promotion is the dominant factor in their loyalty and spending.

Checkout

Retail TouchPoints

APRIL 15, 2025

Reworking Promotional Strategies Retailers should revisit their promotional strategies to keep customers buying even as costs rise. The EDLP approach builds customer trust and helps shoppers plan their spending more accurately. Stocking Up Anticipating tariff hikes, some retailers are stockpiling inventory in advance of tariffs.

Merchant Services

Retail Gazette

MARCH 14, 2025

Asda chair Allan Leighton has laid down his game plan for turning around the UK’s third biggest grocer and “ regaining customers trust” The supermarket chain saw its like-for-like sales slide 3.4% last year as consumers headed elsewhere for their weekly grocery shop.

Planning

Inside Retail

NOVEMBER 13, 2024

Given the event represents ‘Australian’ fashion it has more impact when promoting our brand and gives us credibility,” she added. “I According to Francisco, Ngali was planning to show its resort collection at AFW next year.

Fashion

Retail TouchPoints

MARCH 20, 2025

K-VA-T Food Stores , the parent company of Food City , has implemented SymphonyAI s CINDE Connected Retail platform to deepen its customer insights across all key business functions, including supply chain, merchandising, shelf planning, assortment and promotion optimization.

Planning

Retail TouchPoints

MARCH 4, 2025

Is there a new, similar product on a nearby shelf thats priced for less, or one thats being heavily promoted by the manufacturer? Lowes also is planning to roll out chatbots for its customers this spring, one of the retailers busiest seasons. If its a new product, has it been placed in the correct aisle?

Promotions

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

Promotions

Small Biz Trends

JUNE 19, 2025

Solid Business Plan: A well-structured business plan outlines your goals, unique selling propositions, and operational strategies to guide your retail startup. Whether you’re a first-time entrepreneur or a seasoned business owner, a well-structured plan helps you navigate the complexities of launching your store.

Store Layout

Inside Retail

JULY 24, 2025

Russell recommended using targeted promotional periods to “move customers from consideration to purchase” and using retail media and online personalisation to create cohesion in a brand’s storytelling. The 100-day mindset is very much about getting the plan and delivering on the plan,” said Brookes. “I

Promotions

Retail Focus

JULY 14, 2025

They need to be thoughtfully planned to deliver both quality and performance. Plan for flexibility: Modular or adaptable retail fixture systems make it easy to rearrange displays for seasonal promotions or new product lines. As you plan, consider sightlines and natural traffic flow from the entrance onward.

Visual Merchandising

Retail TouchPoints

OCTOBER 16, 2024

retailers currently use AI in their strategies, with 97% planning to increase investments in 2024. They enable more competitive pricing and better-targeted promotions, enhance inventory management and reduce waste, lowering operational costs. Smarter promotional strategies can lead to better deals for shoppers. through 2028.

Consumer

Retail TouchPoints

FEBRUARY 19, 2025

If you’re planning a pop-up, here are four key legal and business factors to keep in mind: 1. Brands must also ensure permitted use and zoning laws allow for retail and promotional events, especially during high-traffic periods like New York Fashion Week. If the space requires modifications (e.g.,

Fashion

Retail TouchPoints

JANUARY 7, 2025

Asking how your target customer defines value in their daily lives can support your foundational vision and planning for the next year. Getting this more granular perspective also can help you be more creative with your pricing, promotions and experiential strategies. Question 1: What does my target consumer value?

Advertising

Retail TouchPoints

JULY 29, 2025

Retailers and CPG brands invest significant time and resources in developing planograms, and executing against those plans ensures promotional success and fair representation for suppliers. If a promotion underperforms, for example, POS data alone cannot always explain why.

Promotions

Retail Focus

NOVEMBER 27, 2024

Of course, this is much easier said than done, with “going green” not something that can be done overnight and instead requires careful thought and planning. There is no escaping the subject of sustainability, with retailers under increasing pressure to implement changes to make them into a more planet friendly operation.

Fashion