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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints. Digital Service (USDS). The company also reiterated that all TikTok-protected U.S. user data is stored in the U.S.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means. The mobile web forces you to either remember a password you’ve long forgotten or enter in all your payment and shipping details.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.

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Retail Lessons From China: Innovation, Resilience And Recovery

Retail TouchPoints

From payments to delivery, processes have been scrutinised to reduce the need to touch people, products and PIN pads. Retailers need to make the necessary adjustments to store operations, fulfilment processes, payments and more, to respect shoppers’ continued desire for contactless commerce.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. They just have to put it into action at checkout.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Roaming checkout enables employees to take payments from shoppers from anywhere inside the store. They allow retailers to expand their workforce without hiring by giving shoppers more ways to engage and learn without a person needed to facilitate. QR codes have exploded by enabling contactless transactions and learning.