Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Inside Retail

OCTOBER 22, 2024

Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? The brand’s founder and CEO Shai Eisenman recently shed light on the Australian launch.

Marketing 130

Marketing Target Market Shipping Consumer 130

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Marc Jacobs, earlier this year attracted alot of attention through its quirky TikTok campaign targeted at a younger Gen Z demographic. billion Bitmoji avatars globally. I think not.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Small Biz Trends

JUNE 14, 2025

Key Takeaways Streamlined Marketing Management: The Surefire Local Marketing Platform simplifies the management of your online presence, local SEO, and customer engagement, allowing small businesses to focus on growth. That’s where a surefire local marketing platform comes into play.

Marketing 93

Marketing Target Market Advertising Promotions 93

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved.

Marketing 358

Marketing Shopping Consumer Target Market 358

Inside Retail

NOVEMBER 4, 2024

Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

Apparel 252

Apparel Target Market Fashion Consumer 252

Retail TouchPoints

FEBRUARY 25, 2025

Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects. Incorrect addresses are expensive for all operations, impacting the delivery of goods, direct mail marketing or even fraud prevention.

Merchant Services 179

Merchant Services Payment Services Supply Chain Management Shipping 179

Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

Retail Trends 130

Retail Trends Target Market Consumer Advertising 130

Mike Anthony

JULY 26, 2022

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel. Marketing to shoppers isn’t about ‘experience’.

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Marketing Promotions Target Market Shopping 264

Retail TouchPoints

MAY 15, 2023

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. It requires commitment, effort and accountability from both sides of the equation.

Marketing 278

Marketing Accounting Target Market Returns 278

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264

Marketing ATS Customer Retention Promotions 264

Small Biz Trends

JUNE 11, 2025

Key Takeaways Market Size and Growth: The global furniture market reached approximately $600 billion in 2023, with a projected annual growth rate of 5.5%, presenting significant opportunities for small businesses. Small businesses can enhance their digital presence to capture a larger share of this growing market segment.

Marketing 107

Marketing Consumer Accounting Retail Trends 107

Inside Retail

MARCH 27, 2023

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally.

Fashion 246

Fashion Marketing Target Market Accessories 246

Retail Focus

JANUARY 14, 2025

The catalogue is designed to align with the specific needs of each target market, with custom-made playlists that help establish a consistent and unique atmosphere, increasing customers’ emotional engagement and connection to the retail space. To learn more about M-Cube and M-Lab, visit the website here.

Target Market 147

Target Market Fashion Marketing Consumer 147

Retail TouchPoints

JANUARY 11, 2023

Five Below , the value retailer targeting the tween and teen markets, plans to open more than 200 stores during its fiscal year 2023, which ends in January 2024, and convert more than 400 stores to its higher-priced Five Beyond format.

Planning 353

Planning Target Market Marketing Store Operations 353

Small Biz Trends

JUNE 14, 2025

Key Takeaways Comprehensive Marketing Solution: Square Marketing Assistant consolidates multiple marketing functionalities into a single platform, simplifying campaign management and audience engagement for small businesses. In today’s fast-paced digital landscape, staying ahead of the competition is crucial.

Marketing 70

Marketing Target Market Management Planning 70

Retail TouchPoints

NOVEMBER 18, 2024

Some of today’s biggest retailers and brands are leveraging a B2B resale platform to act as a centralized hub for all their secondary market resale needs. Reach the Best Buyers There is a robust secondary market and buyer base for returned merchandise across all categories and conditions. can make a big difference.

Returns 147

Returns Payment Services Target Market Apparel 147

Retail Focus

JANUARY 8, 2025

Retail Consultant | Published author | Visiting lecturer Mass brand premiumisation has emerged as a pivotal trend in recent years, with brands striving to secure higher-value market segments while retaining their broad consumer appeal. Above all, it serves as a means to enhance their market positioning.

Boutique 147

Boutique Department Stores Target Market Consumer 147

Inside Retail

JUNE 28, 2023

It cited “deficiencies in the target market determinations (TMD) for the products” adding that it had conducted a “risk-based and targeted review” of insurance TMDs. Asic was concerned that the insurers failed to appropriately define the target market for these products using objective and tangible parameters.”

Target Market 246

Target Market Consumer Marketing 246

Inside Retail

AUGUST 27, 2024

The SCCA believes such a requirement goes beyond the original intent to target market concentration and will unnecessarily capture other markets. Our industry is not opposed to sensible change, but the unnecessary regulatory burden and market uncertainty could be quite harmful,” added Mellowes.

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Shopping Target Market Marketing Consumer 274

Retail TouchPoints

MAY 13, 2025

The seamless integration of curated product assortment, intuitive site experience and targeted marketing represents our commitment to meeting the needs of today’s parents with our Welcome Baby event. in a statement.

Returns 162

Returns Target Market Marketing Planning 162

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Inside Retail

SEPTEMBER 6, 2021

As general manager of skincare, Tucker will be responsible for developing and bringing to market 8 Seeds, a new line of skincare products containing hemp seed oil, which is purported to have anti-inflammatory and anti-aging benefits. billion by 2027, according to a recent report by Brandessence Market Research. . Global rollout.

Target Market 246

Target Market Wholesale Marketing Management 246

Small Biz Trends

JUNE 13, 2025

Content Strategy: High-quality content marketing, targeting audience interests, helps build authority while maintaining a balance between promotional and informative materials. Engaging in digital marketing strategies, such as SEO tools and social media tools, boosts visibility and drives traffic to your site.

Marketing 70

Marketing Promotions Target Market Customer Experience 70

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.”

Promotions 130

Promotions Marketing Target Market Shopping 130

Inside Retail

OCTOBER 9, 2024

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. As Priceline expands its offering of brands like Bubble, it will also need to adapt its social media marketing strategy. “We

Marketing 130

Marketing Target Market Location Consumer 130

Retail TouchPoints

AUGUST 3, 2022

Targeted marketing. Targeted email. That’s really where the market is heading. Convincing shoppers to try an in-house brand requires retailers to understand what attributes specific customers are looking for, and then delivering an incentive that will draw them to the right option. said Krakovsky. Personalization.

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Target Market Marketing Fashion Customer Experience 311

Inside Retail

NOVEMBER 28, 2024

India is on track to become an important worldwide source market for leisure travel, owing to its expanding economic prosperity and rapid growth. The world’s new critical market segment For many reasons, Indian travellers are playing an increasingly important role in the travel retail business. billion people, surpassing China’s.

Payment Services 130

Payment Services Target Market Fashion Apparel 130

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. The demise of third-party cookies isn’t just another headline.

Target Market 311

Target Market Marketing Consumer Customer Experience 311

Inside Retail

NOVEMBER 17, 2024

In an exclusive interview with Franchise Executives, Grant Lee, Concept Eight CEO, said “We think the acai business is still in the early stages of market growth in Australia. The market is categorised by independent, single site operators. Acai is a fresh market for Concept Eight. It’s hard to make a profit.”

Target Market 130

Target Market Marketing Management Location 130

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147

Marketing Advertising Target Market Consumer 147

Retail TouchPoints

OCTOBER 28, 2021

The technology suite is designed to help retailers: Create a smooth customer experience similar to online shopping; Develop deeper data insights into buyer behavior and product interaction; Support social distancing and health protection; Deliver targeted marketing, including promotions; Reduce labor costs and provide efficient 24/7 operations; and (..)

Checkout 263

Checkout Target Market Promotions Returns 263

Inside Retail

OCTOBER 1, 2024

Given the nature of its business, the retailer must comply with the design and distribution obligations, which require firms to design financial products that meet the needs of consumers in an identified target market. “Protecting First Nations consumers from harm and misconduct remains a priority,” it stressed.

Target Market 260

Target Market Consumer Marketing Accessories 260

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

Payment Services 297

Payment Services Target Market Store Operations Location 297

Inside Retail

APRIL 26, 2021

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

Social Commerce 255

Social Commerce Merchant Services Target Market Marketing 255

Inside Retail

MAY 27, 2025

CX initiatives are often led by marketing or operations teams without strong ties to financial outcomes, leading to underinvestment or disjointed execution. Pressure to hit short-term sales targets that often overshadows long-term experience investments. What leads them there: Pressure.

Returns 130

Returns Beauty and Health Checkout Store Layout 130

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 130

Marketing Target Market Planning Shopping 130