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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21 billion.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with the goal of becoming a “retail bank, payments and shopping service,” according to the company. Social commerce is expected to account for $84 billion in U.S.

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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

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One to watch: APAC goes all in on social commerce

Inside Retail

Covid-19 changed the way we purchase products and services. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity.