articles tags Data Capture Marketing Related Topics 
Retail TouchPoints
AUGUST 5, 2020
Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. This means it’s simple to tag objects and differentiate stimuli.
Independent Retailer
NOVEMBER 3, 2022
QR codes, smart shopping carts, RFID tags, and machine vision are the solutions that process transactions, invoices, and billing. When a shopper selects an item and adds it to their bag, the process is captured by cameras. Collect Live Data Throughout the Shopper’s Journey. Targeted Marketing.
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Small Biz Trends
SEPTEMBER 4, 2022
A note taking app enables easy capture of ideas and personal reminders while folks are on the go. This underlying, embedded technology helps businesses log and store data, enables seamless sorting and sharing—in some cases, it replaces outdated processes altogether—and more features are being added as demand grows.
Retalon
AUGUST 14, 2023
Retail dynamic pricing, powered by AI, is emerging as the compass to guide retailers through the convoluted maze of data-driven pricing strategy. It’s like having a crystal ball revealing the perfect price tag for each product at every moment. Increases Margins: Captures extra profits by knowing when to price premium.
Shopper Motion
OCTOBER 25, 2022
Digital marketers and advertisers have long depended on third-party cookies and tags to deliver personalized and targeted ads. Preparing to put the brand in a cookie-less world is essential if marketers want to tune into what will soon be the new normal. The death of third-party cookies. Understanding how cookies work.
Storis
MARCH 21, 2023
Today, retailers leveraging in-store technology to track guests and build shopping carts generate valuable data. In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. First-party data is increasingly important. Would that be okay?”
Retail TouchPoints
APRIL 6, 2023
Editor’s note: This is the fourth article in our series on AI in retail. Be on the lookout for the fifth article, which will cover the many still-unanswered questions around AI’s present and future. and the Future of Work , identified AI’s consumption and use of literally millions of disparate data points as a key element of its value.
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