Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season
Retail TouchPoints
OCTOBER 10, 2022
Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. So holidays are a huge deal for retail. This year is different. The answer is literally right in front of us in 110M U.S.
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