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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. The last thing you want to do is condition your consumers to only shop during sales. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

“We began reducing the prices of our already price-leading products at the start of the pandemic, and these permanent reductions reaffirm our continued commitment that Aldi will never be beaten on the price of your weekly grocery shop,” said Aldi Australia managing director, Oliver Bongardt in a statement. What does price really mean?

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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

Making it Easier to ‘Shop Deals’ New Deals Experience on Google Search (Image courtesy Google) Users can now access the Google deals destination in Search by searching the term: “shop deals.” Shoppers interested in a specific category also can add that to the search term to get more specific results, for example, “shop sneaker deals.”

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How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. A recent global shopper survey revealed that while 78% of shoppers often or always shopped in-store prior to COVID, by spring 2021 that had dropped by half to 39%. 41% to an in-store flyer today.

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Lowe’s Expands DC-Based Delivery of Bulky Products to 8 More Regions

Retail TouchPoints

Under the new market delivery model, large items are shipped directly from DCs to the customer, reducing the number of “touches” for each order and freeing up space at brick-and-mortar stores. Lowe’s kicked off the transition to the market delivery model in 2021 in its Florida and Ohio Valley regions. During the call on Nov.