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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Instead, your scheduled content will appear automatically, allowing you to focus on serving your customers and furthering other strategies for boosting sales. You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media.

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What is Artificial Intelligence, and How Does it Impact Your Point-of-Sale?

Star Miconics

But while those things are still in the realm of science fiction, AI has become increasingly engrained in the modern technology we now use every day, from our smartphones to our point-of-sale (POS) systems. These reports provide managers and owners with information that uncovers deeper insights.

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How can a retail management system help retailers become efficient, save costs and make them ready for the holiday season

I Vend

Retailers would need a sophisticated retail management system to manage the holiday season rush. When it comes to efficiency, one of the most effective strategies for a retailer is to have a retail management system. iVend Integrated System iVend helps retailers operate efficiently and save costs.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop. and managed by the U.S. The company also reiterated that all TikTok-protected U.S. user data is stored in the U.S.

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The barcode turns 50 and continues to transform the future

Inside Retail

The barcode was initially developed to improve the checkout experience and inventory management in the grocery sector and it is now used in almost every industry and sector. The barcode has also been instrumental in promoting sustainability in the supply chain. Without it, the modern global supply chain would be unimaginable.

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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management.