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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 Selling directly on social networks, on the other hand, is more recent. trillion by 2025.

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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. footprint and moves forward with its U.S. will serve as a hub for Shein’s U.S.

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American Eagle Launches Shoppable AR Jeans Guide on Snapchat

Retail TouchPoints

As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok. During an investor meeting in January , the brand’s parent company American Eagle Outfitters said it plans to close 200 to 250 of the 880 current American Eagle locations in the U.S.

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Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences

Retail TouchPoints

Leveraging technology from Emperia , Walmart Realm is designed to gamify the shopping journey by transporting customers to imaginative virtual locations where they can interact with products and play nostalgic games online.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

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Petco Unleashes Rover.com to Offer Additional Services

Retail TouchPoints

Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022. Petco has been busy differentiating itself in the highly competitive (and lucrative) pet care sector.