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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. We also promote our Renewed program as an important platform to give our products a second life.

Outdoor 278
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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

The new company launches with more than $9 billion in revenue, 1,800 store locations and 60,000 employees. Michelle Wlazlo, formerly the Chief Merchandising and Supply Chain Officer of JCPenney, has been promoted to Brand CEO of JCPenney. Catalyst Brands also has sold the U.S. Authentic Brands Group and Shein.

Apparel 290
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REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

Retail TouchPoints

This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor industry since REI s new President and CEOMary Beth Laughtonwas appointed to the role in January, she noted onstage at Outside Summit in Denver, Colo. last week. REI reported $3.53 billion in 2023.

Returns 213
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How to Create a Retail Space Using a Commercial Gazebo

Retail Focus

Often used for outdoor events, markets, and festivals, these temporary structures can be adapted for pop-up shops or seasonal stores. You can print your logo, brand colours, and promotional messages on the gazebos fabric, which ensures that your retail space is not only functional but also promotes your business effectively.

Outdoor 130
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. Nhood showcased its Alverca project, located 20 minutes from Lisbon.

Marketing 264
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Effective Local Advertising Ideas to Boost Your Business Visibility

Small Biz Trends

Event Hosting: Organize promotions and workshops to attract potential customers, collect feedback, and create buzz around your brand. Initiating promotions tailored to your local audience can effectively drive foot traffic to your store. Organize open houses, workshops, or seasonal promotions that showcase your products or services.

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The North Face Transforms Regent Street Flagship Store

365 Retail

In collaboration with Mood Media , the outdoor retailer has transformed its 10,000-square-foot space into a destination for engagement and exploration. The result is a space that promotes The North Faces ethos of adventure and exploration while providing a unique and engaging environment for visitors.

Outdoor 65