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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. The rise of discount apps like Shein and burgeoning social commerce efforts like TikTok’s Shop are a threat to Amazon’s ecommerce dominance , one it is working to mitigate. and Whitestown, Ind.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

“Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

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Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences

Retail TouchPoints

“It’s fantastical, it’s inspirational and simply put: it’s a lot of fun,” wrote William White, Chief Marketing Officer at Walmart in a LinkedIn post. “At At Walmart, we’re embracing innovation with ecommerce experiences designed with the virtual world at the heart.”

Fashion 229
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50% of China’s Luxury Shoppers are New to the Market  — And Here’s How to Reach Them

Retail TouchPoints

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Live shopping also is much more mainstream in China than it in Western markets.

Marketing 265
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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce.