Advertising Location Marketing Social Commerce 
Inside Retail
APRIL 26, 2024
Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.
Retail TouchPoints
JUNE 17, 2022
Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce.
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Retail TouchPoints
DECEMBER 7, 2021
“Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.
Retail TouchPoints
OCTOBER 25, 2023
However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.
Retail TouchPoints
JULY 5, 2022
As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.
Retail TouchPoints
JUNE 20, 2022
Savvy retailers will profit by linking brand pages from their metaverse location to existing websites. Just like any marketing decision, you should understand what you are doing before you take a leap. Don’t start spending your marketing budget until you’ve had a chance to look around. Advertise in Metaverse .
Retail TouchPoints
NOVEMBER 7, 2023
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. And one of the key people to thank for that staggering brand pivot and revival is Kristin Patrick, the company’s Chief Marketing Officer. It’s just part of how I think.”
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