Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 281

Retail TouchPoints

JULY 17, 2023

looked for a partner when it opened its first physical location in May. He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. “We We’ve always wanted to test out a retail location. The location was in a city where Collars & Co.

Location 194

Location Visual Merchandising Store Operations Wholesale 194

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

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Marketing Advertising Customer Experience Location 296

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co Data Privacy Becomes a CMO Priority.

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Marketing Advertising Consumer Customer Retention 277

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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Marketing Consumer Advertising Retail Marketing 244

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

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Marketing Advertising Consumer Shipping 300

Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

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Marketing Beauty and Health Advertising Consumer 239

Retail TouchPoints

NOVEMBER 18, 2020

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Find Co-Marketing Opportunities for Loyalty Programs. Just how can they do that? Reach Your Customers Through Digital Channels.

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Location Customer Retention Shopping Consumer 252

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. industries.

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Advertising Marketing Promotions Consumer 52

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Why AMP, and Who’s on Board? An AMP Use Case. Do they have the right size?

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Marketing Dead-Stock Payment Services Advertising 271

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Advertising Management Promotions Shopping 306

Retail TouchPoints

JUNE 24, 2020

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. Everything is done online, mostly from the same devices, and the same location, our homes. Data has been the core currency of advertising for some time, but mass messaging has still been the norm. We find new structure in the chaos.

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Advertising Consumer Fulfillment Management 150

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Advertising Marketing Customer Experience Management 246

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). These modifications can vary depending on a variety of factors like search terms, objectives, categories, locations and devices.

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Advertising Marketing Location Consumer 262

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

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Marketing Payment Services Promotions Advertising 141

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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Advertising Promotions Management Marketing 268

Retail Next

SEPTEMBER 5, 2019

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. If you’re in the retail industry, below are 10 tips for effective location-based mobile marketing. Use location tags.

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Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

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Marketing Advertising Target Market Consumer 147

Retail TouchPoints

MAY 3, 2024

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

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Grocer Advertising Management Consumer 246

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Marketing Advertising Planning Location 130

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Best Buy Ads will partner with brands to guide their marketing efforts with relevant messages.

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Advertising Grocer Marketing Location 280

Wiser

FEBRUARY 23, 2024

This equilibrium is key to ensuring that a brand maintains its premium status without succumbing to the pressures of market-driven price slashing. Understanding the challenges faced by retailers, as well, in synchronizing promos and adjusting to rapid price changes is crucial for building successful omnichannel relationships.

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Marketing Promotions Advertising Wholesale 78

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

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Marketing Customer Retention Advertising Target Market 116

Retail TouchPoints

APRIL 19, 2022

We discuss it all, from product design to logistics to digital marketing. Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Step 2: Combat Ad Fraud.

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Advertising Marketing Location Planning 266

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

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Advertising Accounting Marketing Promotions 285

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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Advertising Promotions Checkout Marketing 252

Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy. Location .

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. According to a study conducted by Google and BCG , using first-party data for key marketing functions achieved nearly 3X the revenue uplift and a 1.5X

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Advertising Promotions Consumer Customer Experience 266

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

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Advertising Marketing Consumer Payment Services 287

Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. Her brand’s marketing hashtag #Yourmoodmatters is particularly relevant as her products are designed to capture the healing essence of nature, making perfumes a shortcut to alter users’ emotional and physiological states. New beginnings.

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Marketing Location Advertising Consumer 130

Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

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Payment Services Consumer Customer Retention Marketing 251