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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 266
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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co Data Privacy Becomes a CMO Priority.

Marketing 273
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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 222
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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

Instead, the company’s brand websites and apps link together an intricate network of geo-located retail partners. “We’re Our ultimate goal is to make it easy for you to [get the product you want], so a lot of what we do first and foremost is give you an indication as to where they’re located around the corner from you.”

Consumer 236
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3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others. Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high.

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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Also, learn how to effectively target them with marketing campaigns.