Advertising Location Marketing Store Layout 
Inside Retail
MAY 31, 2023
Some of them are tried and true, such as store layout and design, customer service and convenience. Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Regularly conduct audits of the store to see what is working and what requires improvement. Don’t waste this opportunity.
RETAIL MANAGEMENT SOFTWARE
NOVEMBER 7, 2023
Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This data helps companies make informed decisions about marketing and branding strategies.
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Inside Retail
JULY 12, 2021
Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.
Inside Retail
FEBRUARY 8, 2022
Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It
Shopper Motion
DECEMBER 29, 2022
Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. This type of segmentation divides the audience based on their location, such as by country, region, or city. Improved ROI on marketing efforts.
Retail TouchPoints
MAY 31, 2021
The systems can send alerts whenever the store occupancy limit has been reached or there’s a high concentration of shoppers in the same location. Many stores have posted marks on their floors to remind customers to stand at least six feet apart. Store Security. Social Distancing. Customer Demographics.
Shopper Motion
DECEMBER 29, 2022
In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .
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