#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience
Retail TouchPoints
AUGUST 30, 2021
Service Merchandise was a bit more fun than today’s similar IKEA shopping experience because it carried more than mediocre DIY housewares and furniture. (No As the company expanded, it began to open showrooms nationwide, mostly in the vicinity of major shopping malls, which were in vogue in the 1970s. Don’t remember it?
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