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Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Retail TouchPoints

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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3 Technologies That Are Transforming the Ecommerce Experience

Retail TouchPoints

“As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end. But some brands, like Rainbow Shops , Princess Polly and Too Faced Cosmetics are investing in technology to augment every stage of the online shopping journey.

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How To Double Your Revenue With Google Shopping Custom Labels

Store Growers

So Google Shopping suffers from this as well. If you try to improve your Shopping campaigns within the Adwords interface, you quickly run out of things to tweak. That might seem like a no-brainer, but the standard setup in Google Shopping doesn’t allow that flexibility. Enter Google Shopping Custom Labels.

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Amazon Teams up with Hexa to Help Sellers Create 3D, AR Content

Retail TouchPoints

Brands now have the ability to distribute 3D experiences and deliver high-quantity immersive shopping to Amazon’s global network of customers using Hexa’s proprietary content delivery network (CDN).” Additionally, both Snap and Google are investing in making the process of generating 3D imagery easier, cheaper and faster for brands.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

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Physical stores are alive again – but beware: ‘boring retail is dead’

Inside Retail

The three-level Sydney flagship proved so popular, Mecca is building a six-level store in Melbourne that will dethrone the Sydney site as the southern hemisphere’s largest standalone cosmetics shop. This is an example of how you can build memorable and frictionless customer experiences.”

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