Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions.

Advertising 246

Advertising Promotions Consumer Returns 246

Inside Retail

OCTOBER 24, 2023

The future of augmented reality (AR) in retail was on full display at a pop-up event hosted by makeup brand Pat McGrath Labs and Google earlier this week. ” The rise of AR in retail Pat McGrath Labs is the most recent beauty brand to join Google’s AR roster, following the likes of Charlotte Tilbury, L’Oreal, and MAC Cosmetics. .

Shopping 245

Shopping Home Furnishings Consumer Returns 245

Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

Merchant Services 278

Merchant Services Shopping Advertising Shipping 278

Retail TouchPoints

OCTOBER 18, 2021

Walmart ’s Store Nº8 and Global Tech team are rolling out a text-to-shop beta test in select areas to develop the retail giant’s next conversational commerce offering. The retailer’s offerings on this front include Siri support and integration with Google Assistant.

Shopping 263

Shopping Accounting Management ATS 263

Inside Retail

SEPTEMBER 20, 2023

Tien Thuy Le, head of digital marketing services with Niteco, adds that many people in the retail industry think of experimentation as being about testing the effects of changing a font, a colour or the text here and there, or an element of a page. But now experimentation has got so advanced the tools allow you to do multiple things.

Checkout 264

Checkout Marketing Accessories Advertising 264

Retail TouchPoints

MAY 12, 2023

Google ’s doing it. Meta has created an “ AI Sandbox ” where it is testing early versions of several new tools and features powered by generative AI. Cody Plofker, CMO of Jones Road Beauty (and also Brown’s son), shared how those initial tests were going at the press event: “I love the idea of getting more copy variations and ideas.

Advertising 277

Advertising Marketing ATS 277

Inside Retail

FEBRUARY 1, 2024

Google Cloud margin was 9.4 Earlier this week, Microsoft and Alphabet reported generous cloud revenue gains in the December quarter, as customers lined up to test new AI features and build their own AI services. Olsavsky said he expected the Prime Video ads business to be a healthy one but provided no details.

Merchant Services 264

Merchant Services Fulfillment Advertising Shipping 264

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Consumer demand for greater privacy is already posing challenges, but there also are new opportunities such as reducing the space between ad and purchase.

Advertising 256

Advertising Returns Social Commerce Marketing 256

Retail TouchPoints

JANUARY 11, 2024

In new research that Google Cloud led in the U.S. At Google Cloud, we’re betting that in 2024 retailers will see the greatest impact for generative AI in five specific areas: 1. Amy Eschliman is Managing Director, Strategic Consumer Industries, Retail at Google Cloud , responsible for shaping our Americas Retail solution strategy.

Management 270

Management Customer Experience Consumer Marketing 270

Retail TouchPoints

JUNE 23, 2023

Using Phrasee , a Salesforce Integration Partner, has helped Home Chef set the foundation for producing great messaging on a mass scale, but it’s required lots of human attention, and 71 different tests, to achieve positive results. The adoption of generative AI has proven fruitful. Between January 1 and May 29, Home Chef saw an average 7.9%

Marketing 255

Marketing Management ATS 255

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings.

Advertising 285

Advertising Promotions Consumer Customer Experience 285

Retail TouchPoints

DECEMBER 18, 2023

Now the site, which gets its revenue from ad sales, is preparing to become a retailer, potentially selling animal-themed apparel or souvenirs. Christopher Weber: I was working at Google with my co-founder Jan Otte. In terms of content, we’re constantly testing. Retail TouchPoints (RTP): How did Animals Around the Globe start?

Consumer 240

Consumer Apparel Planning Promotions 240

Retail TouchPoints

JULY 21, 2020

Retailers need to be tracking their onsite activity and interest, as well as using tools such as Google trends to keep tabs on what’s trending in their sector. And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper.

Merchant Services 195

Merchant Services Sporting Goods Accounting Shopping 195

Retail TouchPoints

SEPTEMBER 15, 2021

Not only that, but small-scale content creator partnerships allow for products to be displayed in a more diverse range of settings and demographics — a significant perk for brands looking to target their consumers with more relevant ads.

Marketing 260

Marketing Consumer Accounting Promotions 260

Inside Retail

JANUARY 13, 2022

Rightly so – it’s virtually impossible to run digital ad campaigns without being comfortable with performance metrics, analytics and optimisation techniques. . The issue is two-fold: missing crucial data due to humans blocking ads, and inflated metrics due to bots clicking on ads and infiltrating digital conversion funnels.

Advertising 130

Advertising Consumer Marketing ATS 130

Retail TouchPoints

OCTOBER 21, 2022

The walled gardens of Google, Amazon and Facebook have many benefits, but their restrictions can become equally suffocating. Despite this, many advertisers find placing their ads within the walled gardens as an attractive option, since these providers offer easy-to-implement solutions. Testing Your Strategy.

Advertising 278

Advertising Marketing Accounting Promotions 278

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ But right now for us it’s about testing and learning.

Planning 278

Planning Advertising Marketing Returns 278

Inside Retail

AUGUST 14, 2023

Last week, the UK’s John Lewis Partnership announced that it has entered into a $195 million (£100 million) five-year contract with Google Cloud. But Chakravarty doesn’t expect the Google Cloud deal to have an impact on the business recovery in the near term. billion (£420 million) credit facility.

Returns 130

Returns Marketing Management Department Stores 130

Retail TouchPoints

OCTOBER 10, 2022

Major platforms such as Meta and Google offered last-click attribution as a default solution for campaign measurement. Credit should also be given to the ad that inspired the customer to research the purchase in the first place. Retailers are not Seeing the Whole Picture With Last-Click Attribution Models.

Marketing 296

Marketing Advertising Retail Marketing Consumer 296

Retail TouchPoints

SEPTEMBER 21, 2022

Adding to this difficulty, the CBD industry is saturated with new entrants, retail locations and unique products all vying for the attention of the same consumer base — one that’s already awash in brand and product imagery.

Consumer 301

Consumer Advertising Marketing Promotions 301

Retail TouchPoints

APRIL 7, 2021

Results from delivering AI-powered deep learning Google Recommendations through Google Cloud AI and via the Qubit platform include: 2.4% Location options include the site’s home page, product landing pages (PLPs), product detail pages (PDPs), pop-ups when an item is added to the cart and the checkout page itself.

Checkout 161

Checkout Apparel Location Consumer 161

Retail TouchPoints

JANUARY 18, 2024

So we’re testing things around that, while being very careful and mindful about putting it in front of the customer in a very intentional way.” Ann Piper, Head of North American Ad Sales, Spotify: “One of the new functionalities we introduced was the AI DJ, and we’re seeing 83% of Gen Z interact with it.

Merchant Services 298

Merchant Services ATS Customer Experience Marketing 298

Retail TouchPoints

DECEMBER 17, 2021

The extension had been in beta testing with more 100,000 consumers and is now available on Google Chrome and Microsoft Edge in the U.S., UK, Germany and France. Support for Firefox and Safari will be rolled out in the near future, as will availability in the rest of Klarna’s markets. and Germany) or gift cards (UK and France).

Merchant Services 268

Merchant Services Checkout Payment Services Consumer 268

Retail TouchPoints

NOVEMBER 10, 2022

It’s crucial for brands to understand spending on search with retail media networks versus Google or Facebook. No one is shopping for milk on Google — they are on kroger.com or another RMN, but the metrics for each are so different it’s hard for any CMO to compare. You have to use a different lens.

Consumer 306

Consumer Advertising Shrinkage Planning 306

Retail TouchPoints

JUNE 13, 2023

Third-Party Payment Options Third-party payment options like PayPal and Google Pay have been around for a while (and continue to be popular options for online shoppers). As with any conversion optimization strategy, we recommend testing each of these tactics before full deployment on your ecommerce site.

Payment Services 317

Payment Services Shipping Boutique Promotions 317

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ You could leverage the plethora of new customer-centric features being launched by ad platforms , or you can use more sophisticated methods such as taking more control of the conversion signal via custom pixel.

Returns 238

Returns Advertising Marketing Accounting 238

Inside Retail

APRIL 26, 2021

A recent decision by Chinese authorities to end mandatory animal testing on imported cosmetics signals a new era for the cruelty-free movement. According to Cruelty Free International, China, Japan and the US are the biggest culprits when it comes to animal testing. Are the products sold in countries that necessitate animal testing?

Fashion 242

Fashion Fast Fashion Consumer Marketing 242

Retail TouchPoints

APRIL 10, 2023

the end payment option the consumer sees should be Apple Pay or Google Pay. While adding new payment methods can be laborious given that hundreds of payment methods, currencies and processors exist, it doesn’t have to be complicated — on the contrary. If a consumer is in China, this may mean offering Alipay.

Payment Services 262

Payment Services Merchant Services Checkout Consumer 262

Inside Retail

AUGUST 7, 2023

Amplify According to David Jones’ chief marketing officer James Holloman, retail media represents the third wave of the changing ‘media’ space for brands: following the rise of Google and Facebook advertising. For example, if one customer buys more footwear than another, they’ll be more likely to see ads for shoes.

Advertising 243

Advertising Marketing Promotions Shopping 243

Wiser

NOVEMBER 1, 2023

This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in. Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? Let’s see how Discovery ads differ from Display ads.

Advertising 68

Advertising Accounting Location Promotions 68

Retail TouchPoints

MARCH 15, 2024

The first optimization area breaks down into where your products appear in search engine result pages (SERPs) and your ad placements. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management. How can Web Scraping Help?

Inventory Management 262

Inventory Management Telecommunications Location Marketing 262

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

Advertising 36

Advertising Accounting Shopping Returns 36

Retail TouchPoints

APRIL 14, 2022

Because big tech has seen the writing on the wall, two of the biggest sources of consumer data — Apple and Google — have taken it upon themselves to give consumers more control over the use of their personal data. Currently, many ecommerce retailers are scrambling, trying to figure out how to build these new relationships.

Advertising 286

Advertising Consumer Promotions Location 286

Retail TouchPoints

DECEMBER 5, 2022

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Yahoo Japan also has a big reach for display ads. Brand reliability is important, as are after-sales care and fast response times.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail TouchPoints

JUNE 22, 2023

“We’re very fortunate because we have an amazing, loyal following of customers — I’m constantly amazed by how much love there is for this brand,” Preis added. However, generative AI also allows the team to develop content and creative at a faster pace, which ultimately allows the brand to test, iterate and innovate more seamlessly.

Visual Merchandising 278

Visual Merchandising Consumer Specialty Store Fast Fashion 278

Store Growers

JUNE 2, 2023

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. What Are Google Ads Scripts? How do Google Ads Scripts Work? So, how are Google Ads scripts used?

Merchant Services 36

Merchant Services Accounting Management Returns 36