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How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? Will it work?

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Fashion Planning Fast Fashion Returns 64
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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

NOVEMBER 20, 2023

So I’m gonna guess you’re not a fan of fast fashion. By the way, TV advertising is still a big piece of our marketing spend. Scot: [26:58] Yeah. Scot: [27:06] And I’m not. TV is dead, headline from 2008.

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Dead-Stock Shopping Consumer Marketing 64
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