How Asos plans to bring itself ‘back into fashion’ – and will it work?
Retail Gazette
NOVEMBER 1, 2023
Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? Will it work?
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