TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Retail TouchPoints
SEPTEMBER 29, 2021
But they don’t have to — TikTok also has announced a direct integration option that offers brands and retailers a full-service solution wherein TikTok handles everything from shipping to fulfillment to point of purchase. Beyond announcing the direct integration service, TikTok didn’t provide much additional detail on how it would work.
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