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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops.

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion. billion market in 2023.

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6 trends that will shape retail in 2025

Retail Gazette

As we kick off the new year, industry experts share the key trends set to shape retail in 2025. Pre-loved goes mainstream The rising popularity of second-hand goods and renting fashion over the last couple of years is set to go mainstream this year.

Fashion 106
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. was expensive. operations.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. billion in the U.S. But it’s not just about listening; it’s about action.

Consumer 290
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Capgemini Expert Busts 5 Common Influencer Marketing Myths

Retail TouchPoints

During a recent Retail Reset webinar, Allison Roy, Senior Digital Marketing Consultant at Capgemini , offered strategic and tactical guidance to help brands develop their strategies. They include: Myth 1: Influencer marketing is a fad. Myth 3: Influencer marketing is most valuable for apparel and cosmetic brands.

Marketing 179