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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. The rise of modest fashion. So modest fashion is very important in our circles,” she noted. Decoding fashion.

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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

Vivy Yusof is a Malaysian entrepreneur who is in the modest fashion business, and her brands Duck and Lilit are household names in the local marketplace. FashionValet was Yusof’s e-commerce marketplace that used to sell over 400 brands that covered both modest and mainstream fashion industries. It was time to pivot.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

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