Inside Retail

FEBRUARY 28, 2022

Premium fashion shopping app, Her Black Book, has bagged $1.6 The fashion platform taps into the high-end segment through brand partners, allowing shoppers to discover new items, deals and promos via discounts and Cashback features. It’s an exciting, innovative space they are creating,” said Hein Vogel, CEO of Touch Ventures.

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Fashion Target Market Shopping Marketing 263

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Fashion 130

Fashion Target Market Consumer Marketing 130

Inside Retail

MARCH 4, 2024

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.

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Beauty and Health Fashion Marketing Consumer 264

Inside Retail

JANUARY 18, 2024

Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. Olivia Mangan: The landscape of fashion in Australia and globally is witnessing a really remarkable shift,as secondhand is getting widespread acceptance.

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Fashion Target Market Shopping Location 244

Retail Gazette

DECEMBER 20, 2023

A big driver of his performance has been the long-awaited revival of its fashion arm. With stylish celebrity ambassadors and a booming social media channel, the retailer’s designs are a fry cry from the frumpy fashion that filled its stores not so long ago. In fact M&S clothing is – dare we say it – cool again.

Fashion 75

Fashion Promotions Visual Merchandising Shopping 75

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

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Payment Services Target Market Store Operations Location 297

Inside Retail

JULY 6, 2023

Home and hardware leader Bunnings is now offering 1,000 pet-related products in store ; Beauty giant Mecca sells dog shampoo; Fashion marketplace The Iconic sells pet accessories; and, a number of fashion brands have extended into creating statement pieces for pets.

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Beauty and Health Fashion Target Market Accessories 246

Retail TouchPoints

AUGUST 3, 2022

The change is more drastic for discretionary categories: 79% of shoppers said they were less interested in the latest fashions in June, compared to 35% in February. Targeted marketing. Targeted email. Retailers can better maintain loyalty when they have a strong understanding of the shopper and their needs.

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Target Market Marketing Fashion Customer Experience 288

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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Fast Fashion Fashion Target Market Consumer 162

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

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Target Market Fast Fashion Marketing Inventory Management 146

I Love Fashion

MARCH 14, 2021

Fashion Digital Marketing Agency. In this post, we will run you down on what Fashion Forecasting is, how brands predict styles and why Fashion Forecasting is crucial for your brand along with the actionable tips for you to succeed? What is Fashion Forecasting. What is a Long-Term Trend Forecasting?

Fashion 52

Fashion Consumer Marketing Outdoor 52

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

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Fashion Target Market Marketing Consumer 130

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

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Fashion Accessories Returns Target Market 130

Inside Retail

AUGUST 11, 2023

According to research and advisory firm Coresight Research, the adaptive clothing market is set to reach $84 billion (US$54.8 When we are designing, we work with our blocks and customise them to the different market segments and functional needs of each target market. billion) this year, up from $73 billion (US$47.4

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Fashion Store Layout Consumer Target Market 130

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

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Planning Beauty and Health Target Market Location 246

Inside Retail

FEBRUARY 29, 2024

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. The stores are operated by Coral Coast Distributors (CCD).

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Payment Services Target Market Consumer Location 130

Inside Retail

NOVEMBER 8, 2023

Something for everyone, particularly if you are young and female Moshi Moshi sells exclusive merchandise in 12 categories: home furnishing, bags, stationery, cosmetics, fashion, beauty, apparel, food and drinks, plush toys, IT gadgets, toys, and ‘other’. Some stores also sell pet accessories.

Home Furnishings 130

Home Furnishings Net Profit Target Market Visual Merchandising 130

Inside Retail

APRIL 8, 2024

Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Target Market Location Planning Marketing 130

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. Six months ago, adaptive fashion label Christina Stephens called on major retailers, including The Iconic, to embrace this segment.

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Fashion Niche Retailing Target Market Marketing 130

LS Retail

MARCH 19, 2021

©iStock/Viktoriia Fokina Pawdel CEO Arrian Lim – who is a certified digital marketer [not sure what that is] – discusses how he jumped out of the box of traditional pet marketing, applied the Blue Ocean strategy theory, and created his own growing niche. We reframed our proposition for our target market from pet owners to pet parents.

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Target Market Fashion Marketing 100

Inside Retail

JUNE 18, 2023

Established in 2020, Indian fashion brand Taroob is reviving old textile traditions to create contemporary collections for a global audience, with a focus on legacy craftsmanship and artisan details. Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market.

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Shipping Target Market Fashion Marketing 130

Inside Retail

APRIL 25, 2021

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

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Fast Fashion Fashion Accounting Target Market 223

Inside Retail

JULY 24, 2023

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. Unlike normal fashion brands, Duck has to be extra thoughtful when designing because our star products are scarves that are worn on the head.

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Fashion Target Market Planning Marketing 130

Shopper Motion

DECEMBER 19, 2022

By dividing customers into smaller, more targeted groups, businesses can create marketing efforts that are more tailored to the needs and interests of specific segments, which can lead to better results. By segmenting their audience, retailers can create more targeted, relevant marketing campaigns. .

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Target Market Fashion Marketing Location 52

Retail TouchPoints

NOVEMBER 18, 2021

AcquisitionAI expands upon the ConsumerInsights service, which aims to provide apparel and fashion brands with deeper data, knowledge and actionable insights about their existing customers and best acquisition targets. AcquisitionAI includes integration with Facebook and other digital ad platforms.

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Apparel Fashion Marketing Target Market 254

Retail TouchPoints

OCTOBER 16, 2023

For instance, a fashion retailer could create a quiz titled “Discover Your Ultimate Black Friday Style,” asking customers about their preferred clothing choices for holiday parties or winter getaways. Amplify insights through targeted surveys.

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Marketing Consumer Shopping Customer Experience 272

Indigo 9 Digital

JANUARY 17, 2023

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Do you like this content? Source: Bloomberg.

Fast Fashion 52

Fast Fashion Fashion Shipping Target Market 52

Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast.

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Outdoor Advertising Target Market Marketing 245

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

Sporting Goods 262

Sporting Goods Accounting Promotions Consumer 262

Independent Retailer

JUNE 24, 2021

Inspired by recent global trends that align men’s and women’s markets, PROJECT will now unite the entire contemporary market to feature both men’s and women’s brands.

Apparel 52

Apparel Accessories Fashion Target Market 52

Inside Retail

JULY 20, 2022

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market. The post Can ‘smart’ Blundstone boots help ease healthcare workers’ pain? appeared first on Inside Retail.

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Target Market Marketing Consumer Planning 130

365 Retail

JANUARY 29, 2024

Retailers can adopt this approach by implementing loyalty programs, personalized promotions, and targeted marketing campaigns to build strong, long-lasting relationships with customers. There will be those who market themselves as providing an old-fashioned service that has not changed.

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Payment Services Checkout Customer Retention Target Market 52

Small Biz Trends

DECEMBER 1, 2022

Fashion Accessories. Fashion is always changing, and people are always looking for new ways to express themselves. If you’re looking to start selling online, then you obviously need to choose products for your e-commerce business that your target audience wants to buy. Image: Envato Elements.

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Accessories Jewelry Beauty and Health Shipping 119

365 Retail

OCTOBER 12, 2023

There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Thomas Hill, Co-Founder and Chief Customer Officer, HyperFinity So, how exactly has Shein won such a vast share of the fast fashion market, and what can other retailers do to keep up? On top of this, Shein truly nails media targeting.

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Fast Fashion Fashion Consumer Advertising 52

Retail Smart Guys

SEPTEMBER 14, 2022

Customers find it exciting to see new things, to explore new products and new fashions. We have highly skilled professionals, inventory planners, and marketing experts equipped to shape your business according to your target market at a very affordable price. 2 Knowledgeable store personnel. Avail your ticket!

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Store Layout Target Market Returns Planning 40

Small Biz Trends

AUGUST 17, 2022

This is a great business for those who are interested in fashion and have an eye for detail. Whether you’re selling clothes, books, or home goods, a retail store can be a great way to reach your target market. Have a solid marketing strategy. You can even start a pet photography business. Tailoring Business.

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Outdoor Target Market Planning Marketing 105

Wiser

FEBRUARY 21, 2024

Adapting Sales Strategy to Current Retail Trends Differentiating marketing strategies is critical to avoid a reliance on discounts, thus preserving the full price sales integrity which is vital for maintaining a brand’s premium status.

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Inventory Management Retail Trends Consumer Promotions 78