Inside Retail

AUGUST 11, 2023

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. The reality is that there is no one example of what a disabled consumer looks like.

Fashion 130

Fashion Store Layout Consumer Target Market 130

Retail Smart Guys

SEPTEMBER 14, 2022

Have you ever wondered why other retail stores excel in grabbing more customers while others do not? Your competitors might know their market well and how to keep them! By survey, we know that customers visit stores more often that have merchandise that changes all the time. 2 Knowledgeable store personnel.

Store Layout 40

Store Layout Target Market Returns Planning 40

Inside Retail

MAY 2, 2022

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. I have experienced this personally multiple times recently.

Target Market 130

Target Market Beauty and Health Store Layout Consumer 130