From frumpy to fashionable: the triumphant turnaround of M&S Clothing
Retail Gazette
DECEMBER 20, 2023
A big driver of his performance has been the long-awaited revival of its fashion arm. With stylish celebrity ambassadors and a booming social media channel, the retailer’s designs are a fry cry from the frumpy fashion that filled its stores not so long ago. In fact M&S clothing is – dare we say it – cool again.
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