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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. And based on data from Adobe Analytics , online spending during the Q4 holiday season (November 1 – December 31, 2023) increased by 4.9% billion, up 7.5%

Marketing 278
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S.

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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

An online event celebrating women-led fashion brands has reached nearly one million people in its first day, Her Black Book co-founder Julie Stevanja says , highlighting an appetite for Australian shoppers to support the women behind pioneering labels.

Fashion 245
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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

Wholesale 261
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David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

Hugo Boss has struck up a multi-year design partnership with Former Manchester United midfielder David Beckham, the German fashion house said on Thursday, as it seeks to boost demand for its Boss brand. “David Beckham is a true global icon in both sports and fashion.

Fashion 147
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Outdoor Venture’s director of brand & marketing on its RL2 debut in Singapore

Inside Retail

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. Are there any plans to introduce RL2 by Running Lab to other markets in Southeast Asia or beyond? How does it differ from the original Running Lab stores?

Outdoor 130