In-Store Retail Media Flexes to Move Beyond Digital Screens
Retail TouchPoints
JANUARY 31, 2025
At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs.
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