Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’
Retail TouchPoints
SEPTEMBER 22, 2023
Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared details about a number of current initiatives — including plans to introduce commerce capabilities into its mobile game House Flip — and promised that “over the next year, you’ll see us test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa.
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