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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

But success requires a delicate balance between entertainment and promotion. The question is not whether micro-dramas will become a dominant format in brand storytelling but how long it will take for global marketers to catch up. Further reading: Whats driving the transformation of Chinas department stores?

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In Bangkok, malls are delivering culture to a mass audience

Inside Retail

Department stores are trying too A different take on the propagation of culture can be seen in department stores, which in places like Japan, Singapore and Bangkok have seen themselves, at least secondarily, as torchbearers of national heritage.

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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

Bastion Insights client coordinator Vedant Bhusari noted that department stores Myer and David Jones are considered by many to be operating in luxury retail. However, she believes there is still work to be done, with awareness still relatively low among Mainland Chinese and South Asian communities in Australia.

Consumer 263
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How Rising Prices Shape Consumer Behavior

Retail Focus

During inflation, many discount retailers increase their market share, while others struggle. Grocery stores that promote organic or specialty foods frequently include budget lines to attract customers who can no longer afford premium items. When inflation is high, department stores expand their clearance sections.

Consumer 130
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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. This reflects the growing demand for good quality fashion at competitive prices.”

Wholesale 236
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Retail appointments for the week

Inside Retail

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. International Group of Department Stores appoints new president. The International Group of Department Stores (IGDS) has appointed André Maeder as the new IGDS President for 2021-2023.

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Why clothiers are betting on ‘cooling’ fabrics as global temps rise

Inside Retail

But with rising temperatures, more retailers are promoting them for hot weather and expanding into year-round styles as winters grow warmer. Few retail market firms track specific sales of “cooling” clothes, but related fabric manufacturing is rising.