How China’s micro-drama boom is rewriting the rules of retail marketing
Inside Retail
APRIL 14, 2025
According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. Further reading: Whats driving the transformation of Chinas department stores?
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