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Is the DTC business model dead, or just evolving?

Inside Retail

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ Is DTC dead? to ‘Look at this amazing DTC brand! Everyone should do this.’

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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience. It’s a personal shopping experience that’s high-end, but at an affordable price point, [and] we think we’ve got a good niche market going.”.

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Retail Assortment Strategies: What Are They & How Do They Work?

Wiser

These are all examples of an optimized assortment plan. Too wide and you’ll end up with leftover dead stock. The best retailers gain even more of an advantage by having data-driven, well-planned retail assortment strategies. This way you can rely on regular purchases with little worry of retaining dead stock.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This involves inputting key words that can result in a dead link or generating unwanted products in some cases. This helps minimize stockouts or overstocks during peak seasons.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

The pop-up’s design scheme was carefully planned to illustrate how strongly a luxury retail offering built by Black creatives, and orchestrated by three Black women, resonates with consumers. It can’t be dead stock or something that they had for two years. It has to be relevant,” said Tori Nichel. “

Consumer 321
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Getir and the rapid rise – and equally rapid downfall – of speedy grocery

Retail Gazette

Turning a blind eye to the mediocre performances of longer standing competitors Deliveroo, Amazon and Just Eat, venture capitalists and start up CEOs forged their way to misguided glory, chasing mirages of untold successes down a dead end path. It also announced that it was planning to leave Spain following a mass redundancy process.

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‘Like a ghost town’: Retailers react to the Omicron wave

Inside Retail

We then struggle to get deliveries and stock, as their workers are also in isolation. I believe they should be doing a marketing plan [to] gently educate the public [and] show them why their money goes further with a small business. Naturally, we then suffer lower sales, as our customers [are] also in isolation.