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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Building a Customer Retention Strategy

Rangeme

With funnel understanding, you can build a customer retention strategy for e-commerce and retail. Customer retention in e-commerce. E-commerce retention starts the moment a customer makes a purchase (in the diagram above that would be the Decision step). Customer retention in retail.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

With the onset of the COVID-19 pandemic in 2020, paired with renewed restrictions and stay-at-home orders approaching the holidays, that steady pace of online shopping growth has gone out the window. Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace.

Shopping 223
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Retention and loyalty – how to grow when the market is down

Inside Retail

An alternative approach is to focus on delivering an overall Customer Experience (CX) specifically designed to drive consistent and co-ordinated interactions across all touchpoints along the shopper journey.

Marketing 290
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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values. If adopted, this could be capitalised by supermarkets demonstrating altruism and corporate social responsibility – which consumers may consider when deciding where to shop.

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mPOS – bringing back the human touch to in-store shopping

I Vend

Retailers who want to set themselves apart are integrating more human and personal touchpoints into the shopping experience, increasing engagement, loyalty and sales. Yet in fact, the backlash to lockdown is that many of the consumers who were forced online are now desperate to get back to human-based and personal shopping.

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Supermarket loyalty schemes will be key for customer retention in the UK during cost-of-living crisis, says GlobalData

Retail Times

The soaring inflation rate is squeezing consumers’ budgets in the UK, and many are choosing to shop at supermarkets that are perceived as the best value for money as a result, says GlobalData.