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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing.

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Higher retail prices spurred by tariffs driving consumers toward best deal

Retail Customer Experience

Nearly four in 10 consumers will go wherever the deal is best if retail prices jump due to tariffs and Baby Boomers will be leading the charge.

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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous years — beginning earlier and ending later — with some portion of consumers starting earlier in order to beat expected approaching-holiday price increases while others will wait till later, expecting to benefit from holiday-eve promotions. (..)

Markdowns 278
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How AI is Revolutionising the Retail Sector

Retail Focus

The retail sector has undergone massive changes in recent years thanks to advancements in artificial intelligence (AI) and automation. Retailers are using AI in various ways to improve customer experiences, streamline operations, and gain valuable insights from data.

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Pricer Plaza now available on Google Cloud Marketplace

Retail Focus

The listing on Google Cloud Marketplace follows the announcement of Pricerscollaboration with Google Cloud last month, which will accelerate retailers pricing automation and shelf-edge digitalisation.

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You Can’t Spell Retail Without AI

Retail TouchPoints

Customers who are determined to have low intent, for example, may receive an offer that they can’t refuse, while customers who are clearly going to make a purchase may be incentivized to buy more than they intended. In physical stores, we’re seeing AI used to improve the customer experience.

Checkout 306
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Newman’s Own to Launch ‘Pay What You Want’ Food Truck Tour on April 15

Retail TouchPoints

Customers paid more than the average retail price for their purchases last year, indicating that people give generously when they know their purchase is helping others. This will be the second year Newmans Own has toured the truck; last year it served pizza at more than 20 stops to test the power of the pay-what-you-want model.