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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy?

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Streamlining Price Checks in Your Brick-and-Mortar Store

Wiser

Retail price checks, an essential aspect of retail, involve monitoring and updating the prices of goods within a store. However, with the sheer volume of products and the rapid fluctuations in market trends, this can be an overwhelming task.

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DemandTec Appoints Denise Vardakas-Styrna as VP, Marketing

365 Retail

DemandTec, which offers end-to-end, AI-powered lifecycle pricing solutions globally, has announced the appointment of Denise Vardakas-Styrna as VP, Marketing. Michaud appointed Vardakas-Styrna at a time when he is focused on accelerating DemandTec’s growth and market leadership. Denise Vardakas-Styrna, VP, Marketing, DemandTec.

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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. One of the best examples of this came from China, as Apple reduced its retail prices on select iPhone models by almost $70.

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You Can’t Spell Retail Without AI

Retail TouchPoints

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

ATO attacks cost retailers millions of dollars each year. Web and API Scraping Web and API scraping are often used by competitors to undercut retailerspricing and promotions. Now retailers are rethinking their cybersecurity defenses for websites, mobile apps and APIs. So the fraudsters win, and your customers lose.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. Retailers are pushing the envelope to create memorable experiences that gather social media ‘Likes’ and excite and enchant consumers.