Customer Experience Marketing Promotions Retailing Pricing 
Tokinomo
AUGUST 1, 2023
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy?
Inside Retail
FEBRUARY 1, 2024
As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. One of the best examples of this came from China, as Apple reduced its retail prices on select iPhone models by almost $70.
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Retail TouchPoints
JANUARY 3, 2023
ATO attacks cost retailers millions of dollars each year. Web and API Scraping Web and API scraping are often used by competitors to undercut retailers’ pricing and promotions. Fake Account Creation Bots can create fake accounts at scale which are then used to abuse retail promotions.
Inside Retail
SEPTEMBER 19, 2022
Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. To win in retail, you can’t just have a winning online store. Data is key.
Retail TouchPoints
AUGUST 17, 2021
Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.
Retail TouchPoints
OCTOBER 14, 2022
Sellers are onboarded on a commission basis and the seller is responsible for determining product pricing and availability as it appears in the marketplace on the retailer’s website. ERP efficiencies: With dropship, a retailer’s Enterprise Resource Planning (ERP) solution has to be made aware of seller products, inventory and sales.
Inside Retail
MARCH 14, 2023
Victor founded Mwave as a pureplay business that sold computer components because there is a gap in that market. The major electronics retailers, like JB Hi-Fi, Officeworks, and Harvey Norman, sell mass-market products. They went from corner stores into retail store networks, and have now pushed into online.
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