Tokinomo
AUGUST 1, 2023
Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing.
Retail TouchPoints
JANUARY 3, 2023
ATO attacks cost retailers millions of dollars each year. Web and API Scraping Web and API scraping are often used by competitors to undercut retailers’ pricing and promotions. Fake Account Creation Bots can create fake accounts at scale which are then used to abuse retail promotions.
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Inside Retail
FEBRUARY 1, 2024
As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. One of the best examples of this came from China, as Apple reduced its retail prices on select iPhone models by almost $70.
Retail TouchPoints
OCTOBER 14, 2022
Sellers are onboarded on a commission basis and the seller is responsible for determining product pricing and availability as it appears in the marketplace on the retailer’s website. ERP efficiencies: With dropship, a retailer’s Enterprise Resource Planning (ERP) solution has to be made aware of seller products, inventory and sales.
Retail TouchPoints
AUGUST 17, 2021
Online retailers are using AI to create intent-based promotions. There, the AI engine measures customer intent within moments of the user arriving on-site and presents offers designed to meet that intent and close a sale. In physical stores, we’re seeing AI used to improve the customer experience.
Retail TouchPoints
DECEMBER 12, 2023
In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? To capture these customers, should all the hot new designer denim be subject to the same standard holiday promotion, or should the more popular washes follow a different promotional cadence?
Inside Retail
MARCH 14, 2023
Our staff often come with that knowledge, many of our customer service technicians are PC enthusiasts who have built PCs for years and it’s something they’re passionate about already. So it’s a very price competitive margin squeeze at the moment. But there are two dynamics going on at the same time.
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