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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. We also promote our Renewed program as an important platform to give our products a second life.

Outdoor 278
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How Retailers can Reduce Tax Complexities and Make the Nice List this Holiday Season

Retail TouchPoints

Loyalty Programs Its not uncommon for brands to roll out loyalty programs to frequent customers, offering exclusive early access to sales, rewards for purchases or deals on shipping. This is especially common in the case of buy-one-get-one (BOGO) deals or order level discounts.

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REI Names New Chief People Officer, Promotes Merchandising and Private Label Execs

Retail TouchPoints

REI has hired Apple Musni as its new Chief People Officer, effective March 20, and promoted two executives to leadership positions: Chris Speyer has been named SVP and Chief Merchandising Officer, and Isabelle Portilla has been promoted to VP, Co-op Brands, effective immediately.

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How to Create a Retail Space Using a Commercial Gazebo

Retail Focus

Often used for outdoor events, markets, and festivals, these temporary structures can be adapted for pop-up shops or seasonal stores. Focus on Branding and Visual Appeal Since gazebos are temporary, you have the opportunity to create an immersive experience that captures your customers attention.

Outdoor 130
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REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

Retail TouchPoints

This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor industry since REI s new President and CEOMary Beth Laughtonwas appointed to the role in January, she noted onstage at Outside Summit in Denver, Colo. last week. REI reported $3.53 billion in 2023.

Returns 147
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Outdoor Retailer Fjällräven Launches Peer-to-Peer Resale Marketplace

Retail TouchPoints

Swedish outdoor apparel and gear retailer Fjällräven has launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace powered by Archive that is designed to give a second life to products and reinforce the brand’s mission to reduce waste and promote circularity.

Outdoor 173
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Cotswold Outdoor (O&CC) improves labour productivity, diverting 2,500+ labour hours from retail tasking to CX delivery with Pricer ESLs

365 Retail

Specialist outdoor retail group, Outdoor and Cycle Concepts Ltd (O&CC) , has leveraged shelf-edge automation to improve operational efficiencies in-store, increase labour productivity and enhance customer service, partnering with Pricer , the leading in-store automation and communication solutions provider.

Outdoor 52