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Ferguson Plarre Bakehouses looks to expand drive-thru model

Inside Retail

“We will be using the opening of the first concept store to optimise the customer experience and embed it in future drive-thru locations. We’ve already ear-marked a number of locations for development.” . The new concept will extend the brand’s expansion opportunities beyond strip and shopping centre locations.

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How to Build a Better Retail Assortment Strategy

Wiser

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. Understand the demographics, psychographics, and buying behavior of your potential customers. What age group are they in?

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You Can’t Spell Retail Without AI

Retail TouchPoints

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. In physical stores, we’re seeing AI used to improve the customer experience. For shoppers, AI helps improve the customer experience.

Checkout 306
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Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings

Retail TouchPoints

Signet Jewelers has entered into an agreement to acquire Diamonds Direct USA , an off-mall jeweler with 22 locations, in a $490 million all-cash transaction. Signet expects to benefit from Diamonds Direct’s bridal offerings and high-touch shopping experience, which has made it a destination for younger, luxury-oriented bridal shoppers.

Jewelry 253
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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

Therefore, if your team is hoping to succeed in today’s multicultural environment, cultural competence is a strategic must-have, no matter your location. Taobao’s convenient peer-to-peer instant messaging support gave it a competitive edge because the company’s customer experience was better suited to the target market.

Consumer 276
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How to Personalize the Customer Buying Experience

Wiser

When today’s shoppers have so many different buying choices, it is important for businesses to make personalized customer experiences a top priority. In fact, according to a report done by McKinnsey and Company , 71 percent of customers are now expecting companies to deliver personalization.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

Contextual Advertising Instead of relying on individual user data, marketers can focus on contextually relevant advertising. Context” in this case is the content of web pages where you’re placing ads, in addition to the user’s location, device type and time of day. Machine Learning Algorithms Finally, let’s talk about AI.

Marketing 312