Remove Customer Experience Remove Location Remove Promotions Remove Target Market
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How to Build a Better Retail Assortment Strategy

Wiser

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. Understand the demographics, psychographics, and buying behavior of your potential customers. What age group are they in?

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You Can’t Spell Retail Without AI

Retail TouchPoints

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. In physical stores, we’re seeing AI used to improve the customer experience.

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Maximizing the benefits of in-store shopper tracking

Shopper Motion

In addition, the growing focus on customer experience and personalization. Businesses seek to use data to inform their decision-making and better understand and serve their customers. In-store shopper tracking refers to the collection of data on shopper behavior within a retail store or other physical location.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

This diligence is paramount in order to guarantee that expenditures lead to the desired retail presence and sales impact. Businesses that leverage these insights can expect to: Build Tailored Marketing Campaigns : Differentiate consumer segments based on their spending habits, allowing for precise targeting.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

The streamlining of customer data also helps retail business owners and managers develop marketing initiatives and choose the best marketing tools to develop a mutually beneficial rapport. Email Marketing Email marketing is still highly effective as we approach the midway point of the 2020s.

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Top Retail Marketing Tools to Boost Your Business  

Rain Pros

The streamlining of customer data also helps retail business owners and managers develop marketing initiatives and choose the best marketing tools to develop a mutually beneficial rapport. Email Marketing Email marketing is still highly effective as we approach the midway point of the 2020s.