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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

And we push the limits using high-performing feature engineering technology that can successfully manage Big Data data marts, provide visibility for business intelligence users and guide marketing campaigns. trillion in value. “By But the cost of outsourcing the management of data marts tends to be high.

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10 Ways to Promote Your Next New Product

Wiser

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

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Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

The technology suite is designed to help retailers: Create a smooth customer experience similar to online shopping; Develop deeper data insights into buyer behavior and product interaction; Support social distancing and health protection; Deliver targeted marketing, including promotions; Reduce labor costs and provide efficient 24/7 operations; and (..)

Checkout 216
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How to Build a Better Retail Assortment Strategy

Wiser

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. Understand the demographics, psychographics, and buying behavior of your potential customers. Remember, market trends, customer preferences, and competition can change quickly.

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You Can’t Spell Retail Without AI

Retail TouchPoints

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. In physical stores, we’re seeing AI used to improve the customer experience.

Checkout 305
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How making data-driven decisions in retail is changing

Inside Retail

Major retailers such as Amazon and Walmart have been leveraging data for some time to enhance their customer experiences. A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers.

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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. The goal is to leverage technologies that not only streamline operations but also significantly improve the customer experience.