Remove Customer Experience Remove Location Remove Social Commerce
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Retail Trendcaster: Turning Hot Topics and Trends into Actionable Insights

Retail TouchPoints

With instant access to rich location data, Ethan Chernofsky, SVP of Marketing at Placer.ai, will analyze and in some cases debunk headline-dominating trends. Mastering Hybrid Shopping in the Social Commerce Era The U.S. But how can brands and retailers create these experiences, using compelling content and creative, at scale?

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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Retail TouchPoints

It’s a way for the organic and branded content experience to be brought into other locations beyond the phone,” Vasan explained. This leads to a really cohesive experience in terms of discovery all the way through to purchase, in one seamless solution.”

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

fulfilment and logistics, furthering the company’s ongoing effort to localize fulfillment and support speedier delivery times for American customers. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. will serve as a hub for Shein’s U.S.

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The four trends defining online retail in 2024

Inside Retail

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Google local inventory sync will let shoppers see essential information like stock availability, store locations, operating hours, directions and local pickup and delivery options.

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Petco Unleashes Rover.com to Offer Additional Services

Retail TouchPoints

Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022.