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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

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Revitalising retail: the power of digital signage and kiosk technology

Inside Retail

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

Shopping malls are on the rebound thanks to Gen Z’s hunger for nostalgia and community. Reframing the Shopping Mall Brand Images from the main shopping mall area. They also wanted to “go beyond just buying products on shelves and reframing the customer experience.

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Eyebuydirect Establishes First Physical Location in California’s Orange County

Retail TouchPoints

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses. The branded showcase, located at the Shops at Mission Viejo in Orange County, Calif., will have dedicated store associates on hand to provide customers with personalized assistance.

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How to plan for more retail disruption and drive customer experience

Inside Retail

Whether responding to a transactional survey, sharing an experience in a group chat (or Zoom), leaving a public Google review, or streaming a live unboxing of your product on TikTok – customers are advocating for or detracting from your brand in new and countless ways. Customer journey disruption is here to stay.

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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

Malls were once the nucleus of “shopping culture.” But many shopping malls have endured an identity crisis. The key is to think beyond direct brand alignment within a shopping mall or center. Librarians were the age-old, quite static and inflexible owners that collected rent, rented shops and cleaned spaces,” Ibrahim explained.

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