Customer Experience Department Stores Target Market 
Inside Retail
MAY 27, 2025
In 2025, retail is definitely a battleground where the customer experience (CX) can make or break a brand. In an industry where 86 per cent of consumers are willing to pay more for a great experience, yet only 22 per cent feel that retailers truly understand their needs, the gap between expectation and execution is massive.
Retail TouchPoints
NOVEMBER 28, 2022
When you look at the main target market and segment of IKEA, they’re usually younger, and the younger segment is usually in a segment that cares most about this. The department store was ahead of Target ( 70.8 ) and Walmart ( 67.6 ), and its Sii of 67 also put it in the top four for this category.
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I Vend
MARCH 14, 2022
Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.
Retail Minded
JULY 6, 2024
In the retail business, whether it’s a physical store or an online retail outlet, the product is what draws customers in and keeps them coming back. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to.
Inside Retail
MARCH 12, 2025
The brands that get their head around this fundamental truth are the ones that shape customer experiences far beyond mere transactions. It had created confusion with its target market and was feeling the cost of doing so. As the writer Joan Didion famously remarked, We tell ourselves stories in order to live.
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